Finding a new home for first time buyers
The Canadian Real Estate Association and DonerNorth enlisted Clue Digital to launch a campaign that sold first-time home buyers on working with a realtor to find their dream home.
The Story
CREA is one of the largest single-industry associations in the country with over 140,000 real estate brokers, agents, and salespeople working through 79 real estate Boards and Associations across Canada.
Partnering with Clue Digital, DonerNorth raised awareness by highlighting the benefits of working with real estate professionals. Together, we developed a comprehensive audience, media, and measurement strategy that helped close Canadians on signing up with CREA when buying a residential property for the first time.
The Solution
Clue Digital conducted an exhaustive analysis to uncover the regional nuances and trends of house hunters across Canada with a particular emphasis on actively searching first-time buyers.
By examining their searches and the context of their browsing, we created profiles of the demographics and topics that mattered to the audience and what sites, apps, and devices they are most likely to be found on. This helped us adjust our plan and meet our consumers across a wide variety of media channels and devices including House and Home content on Connected TV.
Ad exposure was tied to visits to the site and surveys were delivered to our audience to verify the effectiveness of the campaign.
Making CREA their forever home
Clue Digital’s partnership with CREA helped increase a house hunter’s likelihood to team up with a real estate agent while decreasing the cost of connecting with them.
lift in likelihood to hire a realtor (amongst adults 25-54)
lift in likelihood to recommend a realtor (amongst adults 25-54)
lower cost per completed view
lower cost per click
What We Delivered
Audience Discovery and Planning
Programmatic Advertising
Social Advertising
Brand Lift Measurement
As both a data science and media partner, Clue Digital is DonerNorth’s secret weapon. Their platform is powerful and well-built to the needs of independent agencies.
